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Principles of Marketing
Principles of Marketing
1- Defining Marketing And The Marketing Process (43:53)
2- Company And Marketing Strategy (32:21)
3- Analyzing The Marketing Environment (38:44)
4- Managing Marketing Information (27:24)
5- Consumer Markets And Consumer Buyer Behavior (22:52)
6- Business Markets And Business Buyer Behavior (14:25)
7- Customer-Driven Marketing Surgery (23:11)
8- Products, Services And Brands Building Customer Value (19:38)
9- New Product Development And Product (17:41)
10-1-1 Pricing Understanding And Capturing Customer Value Part 1 (17:28)
10-1-2 Pricing Understanding And Capturing Customer Value Part 2 (17:51)
10-2-1 Pricing Understanding And Capturing Customer Value Part 4 (16:48)
10-2-2 Pricing Understanding And Capturing Customer Value Part 4 (23:29)
11-1 Pricing Strategies Part 1 (45:54)
11-2 Pricing Strategies Part 2 (45:00)
12-1 Marketing Channels Delivering Customer Value Part 1 (42:56)
12-2 Marketing Channels Delivering Customer Value Part 2 (31:59)
13-1 Retailing And Wholesaling Part 1 (10:43)
13-2 Retailing And Wholesaling Part 2 (13:16)
14-1 Integrated Marketing Communication Strategy Part 1 (17:53)
14-2 Integrated Marketing Communication Strategy Part 2 (38:32)
15-1 Advertising And Public Relations Part 1 (22:37)
15-2 Advertising And Public Relations Part 2 (22:24)
16- Personal Selling And Sales Promotion (44:39)
17- Direct And Online Marketing (26:45)
18-1 Creating Competitive Advantage Part 1 (27:39)
18-2 Creating Competitive Advantage Part 2 (24:34)
19- The Global Marketplace (41:28)
20-1 Sustainable Marketing-Social Responsibility And Ethics Part 1 (27:47)
20-2 Sustainable Marketing-Social Responsibility And Ethics Part 2 (19:57)
21- Appendix 1 (6:56)
22- Appendix 2 (26:05)
14-1 Integrated Marketing Communication Strategy Part 1
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